Value of symbolism in the relation between product, owner and society

Surrounded by Love

Kevin Smeeing | Netherlands

A Korean couple is enjoying their leisure time together, while being surrounded by thousands of padlocks at the N Seoul Tower, South Korea. The padlocks are not used for their original function, but symbolise the lovers’ promise that they will never separate. The ‘Locks of Love’ are a clear example of a products symbolic performance; they show the value of symbolism in the relation between product, owner and society.

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