Design thinking tools

TOOLS

Find out and learn in which context you should apply a series of practical tools developed to promote innovation in your professional environment.

IMMERSION


Cultural Probe

Collect data of your target audience in their context and with the least interference possible. Get to know yearnings and expectations that support relevant decision-making and prepare the user to collaborative sessions. Learn by watching the explanatory video.

ANALYSIS AND SYNTHESIS


Personas

Personas are fictitious characters created to generate and validate ideas. They are created from the synthesis of meaningful behaviors observed during a field research. Do you want to know more? Click and watch the explanatory video.

IDEATION


Workshop

A meeting organized to stimulate creativity and collaboration to promote team integration and generate innovative solutions for projects. Watch the video and learn how to use it.

PROTOTYPING


Experience Prototyping

How to know if the solution developed theoretically will work when put into practice? Learn how to foresee problems, making concepts tangible and refining ideas by watching the video.


LEARN BY DOING

Find out and learn in which context you should apply a series of practical tools developed to promote innovation in your professional environment.

Insight Card

Learn to organize and synthesize in an efficient way the great amount of information that results from a survey.

Conceptual map

Visualize objectively complex field data in different levels of deepness, allowing the extraction of new meanings for your research.

Blueprint

A matrix created to schematize the complex interaction systems that feature service rendering, highlighting critical aspects and inherent opportunities to the business.

Prototyping protocol

The prototyping protocol – when directed to service design – is a document created to guide the team on what is wished to be tested and align aspects to be investigated in the prototyping.

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